Nothing is more painful than spending time on an email with a link to a video, only to have something wrong in the email. Unlike a social media post, you can’t unsend an email.
Here are some tips on the best practices for sending an email that links to a video.
First, let’s talk about how to get your reads to watch the video.
Make sure you use a thumbnail with a play button on it. This will entice your viewer to click on the image. You also need to add a short line of text that explains that there is a video such as “click the play button”
Don’t just put a text link. If it’s a one line email with a link then it will look like spam. Even if it does pass the recipient’s spam filters they probably won’t click on it. And adding the link with a bunch of text also generally won’t work. The whole reason you made a video is to capture the people who won’t bother to read. Burying a link to a video in text defeats the entire purpose..
Second let’s cover how to avoid broken links.
If possible embed the video on your own site. This way if you need to update the video link later, you can do so without the viewer seeing the previous version or getting a broken link. Vimeo gives you the option to change the video file associated with the link but YouTube does not. If you link directly to YouTube and you need to make any changes to your video then you will have a new link to the new file. That means any emails you sent with an old link will be broken.
Here are a few more quick tips
Don’t try to attach the video directly to the email. Chances are it will be too big and most recipients mailboxes will reject it. Even if the email does go through you cannot control how the video will play because every user will have a different video player.
Don’t link to a service that is not designed to host videos, such as dropbox or google drive. Those services can show video but they are not optimized for video.
Don’t link to a video channel that you do not own. For example if you link to a video that is on an employee’s personal private channel then you risk a broken link and lost video if they delete the file.
Finally, it should go without saying, but check your link. Make sure the link you are sending goes to the video you intended. You go to a lot of trouble to craft an email that gets noticed, opened, and clicked on. Don’t fumble at the 1 yard line by leading the user to a broken page or the wrong video.
Thanks for watching and check out the rest of our blog to view more tips for posting your videos.